Murray was delighted to take home two PRCA awards at this year’s PRCA Awards for Excellence. The awards recognise campaigns that set the benchmark in their respective categories for strategic thinking; creativity; a sharp focus on the overarching objectives; and robust implementation and measurement of results.
The two best in class awards were for Best Public Information Campaign and Best B2B Campaign to Promote Products or Services to the Business Market across any Sector.
Murray and Gas Networks Ireland were awarded in the category “Best Public Information Campaign”, for the delivery of an integrated PR campaign to drive national awareness of the dangers of carbon monoxide poisoning and the preventative measures that can be taken to avoid it. Carbon Monoxide Awareness Week is an annual awareness week run by Gas Networks Ireland. The aim of the week is to increase awareness of carbon monoxide amongst all adults nationally, encourage people to take preventative action against carbon monoxide, and ultimately decrease incidents related to carbon monoxide nationwide.
By creating an emotional engagement with all target audiences, the campaign drove traffic to carbonmonoxide.ie and, a critical measure of any public awareness campaign, led to a discernible shift in audience behaviour in terms of regular appliance servicing and audible CO alarm installation.
Murray and Irish agri tech business BHSL won “Best B2B Campaign to Promote Products or Services to the Business Market across any Sector”. BHSL developed a unique patent-protected system to convert poultry manure into a fuel for energy generation on-farm, helping farm profitability through reduced energy bills and improved production efficiency.
The PR objective was to raise the profile of the company and its technology in Ireland, UK and US, amongst investors, potential investors and regulators/politicians, highlighting the global applicability of the technology and the evolving environmental regulatory context supporting its adoption. Murray devised a PR programme to engage with media in a strategic way that built momentum and attention. The 8 month public relations campaign was built around four key news hooks that provided platforms to engage with target media and tell the BHSL story.
Murray also had two additional campaigns highly commended in brand and consumer categories. Murray and Three were commended for “Best Sports Campaign” for the #MakeHistory campaign, a clever and creative campaign which positioned and reinforced Three as the brand at the heart of Football in Ireland.
Murray and L’Oreal were commended in the “Best Use of Media Relations” category for the La Roche-Posay ‘Skin Checker’ campaign in partnership with the Irish Cancer Society. This creative and targeted campaign encouraged behavioural change by raising awareness of melanoma and leading the charge in sun safety innovation.
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