Murrays Blog
19 Jan 2015 Has Davos had its day? »

Has Davos had its day?

There is something almost ritualistic and repetitive about the annual Swiss boondoggle that is the Davos World Economic Forum. It is likely that more of us will have become aware that the event happens this week through Oxfam’s well-timed PR guerrilla raid, than through anything put out by the Forum’s PR machine. Having previously worked for Oxfam’s slick and sophisticated media operation, I am well aware of the development NGO’s skill at hijacking major international events to push out their own messaging.  Page 5 in the FT , and the business news on...

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