Amy is a digital culture and content specialist with three years’ marketing experience spanning the beauty, retail and FMCG industries. She holds a BSc in Social Science and an MSc in Marketing from UCD Smurfit Business School.
She has been shortlisted twice in the IAPI Young Lions competition in the digital category, reflecting her creative approach to problem-solving and flair for impactful digital storytelling. Her expertise includes digital marketing, social strategy, social media management, content production and planning, with a particular passion for emerging digital platforms and trends.