Trasa is a digital strategist with eight years’ experience delivering campaigns across the retail, food and lifestyle sectors. She leads digital and performance strategy for Sweartaker clients including Centra, PlayStation, Club Orange, MiWadi and Doritos.
Her expertise spans social media management and paid advertising, PPC (Google Ads), email marketing and CRM, SEO and content optimisation, as well as digital copywriting and reporting. She is certified in Google Ads, Meta and Google Analytics, and holds an MSc in Interactive Digital Media from Trinity College Dublin.
