Paula Donaghy is a senior communications professional with nearly two decades of experience across consumer, corporate, and retail sectors.
Paula began her career in leading creative communications agencies honing her skills delivering impactful campaigns for prominent FMCG and consumer brands. She transitioned in-house, working for iconic Irish brands like Aer Lingus, where she held senior leadership roles shaping consumer and corporate communications strategies, including a major brand refresh in 2019 and its sponsorship of Irish Rugby. She then brought her national and international expertise to Primark, giving her valuable experience in the fast-paced word of retail.
A creative and strategic thinker, Paula gets to the heart of a brand, understanding what makes it tick and how it connects with its audiences. She believes every successful campaign begins with smart insights and has a passion for earned media, with strong media relations to match. Paula believes in a supportive team dynamic, helping individuals achieve their best work and shaping them for future success.
